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Sydney Guitar Show
Australia's Biggest Fender
Activation in Decades
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7–8 MARCH 2026
Sydney Showgrounds
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As we mark 80 years of Fender innovation, we're bringing our biggest Australian activation in decades — 144sqm of immersive guitar experiences, rare instruments, and unmissable live events.
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The first Sydney Guitar Show in 20 years — and Fender is going all in.
Step into the Custom Shop Lounge, explore private ToneMaster Pro demo stations in the Tone Zone, browse parts, accessories and lifestyle merch, and even enter to win a Mod Shop guitar of your own.
Fender takes centre stage with two exclusive mainstage events — Decoding The Dream and The Dawn of Electric Rock and Roll — including a rare conversation between MasterBuilder David Brown and beloved Australian artist Diesel.
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"This isn't just a booth — it's a living celebration of tone, craft, and creativity."
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Featuring
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David Brown
Fender Custom Shop MasterBuilder
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Diesel
Guest Speaker
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Dr Zane Banks
Guest Artist
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What's On
FIVE REASONS TO BE THERE
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01 — Mainstage Events
Two Exclusive Live Events
Witness a rare on-stage conversation between MasterBuilder David Brown and Australian icon Diesel in Decoding The Dream, and celebrate the legacy of electric guitar in The Dawn of Electric Rock and Roll with Dr Zane Banks.
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02 — MasterBuilder Sessions
Meet MasterBuilder David Brown
Join live sessions on tone and craftsmanship — or apply for a limited 1:1 to discuss your own Custom Shop build. Places are strictly limited.
Ready to build your dream guitar?
Strictly limited · Places filling fast
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03 — Play & Create
Your Space to Experiment
Plug in at private ToneMaster Pro demo stations, watch live guitar modding in action, explore hybrid acoustic innovation, or step into the Fender Studio to collaborate with a local producer.
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04 — Custom Shop & Rare Instruments
Masterpieces Seldom Seen in Stores
Discover an extensive collection of handcrafted Custom Shop guitars, rare limited editions, and a sneak preview of as-yet unreleased models celebrating 80 years of Fender.
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05 — Win, Shop & Gear Up
Show-Only Specials & Your Chance to Win
Enter to win a custom Mod Shop guitar, unlock exclusive show-only specials, and explore the latest Fender parts, accessories, and lifestyle gear. Entry is in-person only.
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Book a 1:1 with
MasterBuilder David Brown
A rare opportunity to sit down with one of Fender's most celebrated craftsmen. Discuss your dream Custom Shop build, talk tone, specs and vision — one on one. Don't wait.
Strictly Limited · In-Person Only
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Eighty years of innovation.
One unforgettable weekend.
Don't miss Fender's biggest Australian activation in decades — experience it live at the Sydney Guitar Show.
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FENDER MUSICAL INSTRUMENTS CORPORATION
Unit 2, Building 5/85 O'Riordan St, Alexandria NSW 2015, Australia
© 2026. All rights reserved.
*Mainstage event seating is limited and subject to availability. MasterBuilder consultation places are strictly limited across both days of the show and are allocated on application. All experiences are in-person only at Sydney Showgrounds, 7–8 March 2026.
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