Sydney Guitar Show 2026

The first Sydney Guitar Show in 20 years — and Fender is going all in.

Celebrate the return of the Sydney Guitar Show — the first in 20 years — with Fender's biggest Australian activation in decades. As we mark 80 years of Fender innovation, we're transforming 144sqm into an immersive guitar playground packed with rare instruments, hands-on experiences, and stories that shaped modern music. From an extensive collection of Custom Shop masterpieces to exclusive, never-before-seen anniversary models, this is your chance to see and play instruments rarely found in stores.

Step into the Custom Shop Lounge, explore private ToneMaster Pro demo stations in the Tone Zone, browse parts, accessories and lifestyle merch, and even enter to win a Mod Shop guitar of your own.

Across the weekend, Fender takes centre stage with two exclusive mainstage events — Decoding The Dream and The Dawn of Electric Rock and Roll — including a rare conversation between MasterBuilder David Brown and beloved Australian artist Diesel. Back on the booth, dive deeper into Fender craftsmanship with set-ups, tips, and live modding demos, apply for a 1:1 consultation with David Brown, collaborate with a local producer in the fully operational Fender Studio, or just plug in and explore tone at the private demo stations.

This isn't just a booth — it's a living celebration of tone, craft, and creativity. Don't miss your chance to experience it live.