Sydney Guitar Show 2026
The first Sydney Guitar Show in 20 years — and Fender is going all in.
Celebrate the return of the Sydney Guitar Show — the first in 20 years — with Fender's biggest Australian activation in decades. As we mark 80 years of Fender innovation, we're transforming 144sqm into an immersive guitar playground packed with rare instruments, hands-on experiences, and stories that shaped modern music. From an extensive collection of Custom Shop masterpieces to exclusive, never-before-seen anniversary models, this is your chance to see and play instruments rarely found in stores.
Step into the Custom Shop Lounge, explore private ToneMaster Pro demo stations in the Tone Zone, browse parts, accessories and lifestyle merch, and even enter to win a Mod Shop guitar of your own.
Across the weekend, Fender takes centre stage with two exclusive mainstage events — Decoding The Dream and The Dawn of Electric Rock and Roll — including a rare conversation between MasterBuilder David Brown and beloved Australian artist Diesel. Back on the booth, dive deeper into Fender craftsmanship with set-ups, tips, and live modding demos, apply for a 1:1 consultation with David Brown, collaborate with a local producer in the fully operational Fender Studio, or just plug in and explore tone at the private demo stations.
This isn't just a booth — it's a living celebration of tone, craft, and creativity. Don't miss your chance to experience it live.
Book a 1:1 with
MasterBuilder David Brown
A rare opportunity to sit down with one of Fender's most celebrated craftsmen. Discuss your dream Custom Shop build, talk tone, specs, and vision — one on one. Consultations are strictly limited across both days of the show. Don't wait.
Five Reasons to Be There
Two Exclusive Live Events
Witness a rare on-stage conversation between MasterBuilder David Brown and Australian icon Diesel in Decoding The Dream, and celebrate the legacy of electric guitar in The Dawn of Electric Rock and Roll with Dr Zane Banks.
Meet Fender MasterBuilder David Brown
Join live sessions on tone and craftsmanship — or apply for a limited 1:1 consultation to discuss your own Custom Shop build.
Your Space to Experiment
Plug in at private ToneMaster Pro demo stations, watch live guitar modding in action, explore hybrid acoustic innovation, or step into the Fender Studio to observe or collaborate with a local producer.
Masterpieces Seldom Seen in Stores
Discover an extensive collection of handcrafted Custom Shop guitars, rare limited editions, and a sneak preview of some as-yet unreleased models.
Show-Only Specials & Your Chance to Win
Enter for a chance to win a custom built Mod Shop guitar, unlock exclusive show-only specials, and explore the latest Fender parts, accessories, and lifestyle gear. Entry is in-person only — don't miss your shot.
Grab Your Tickets →
Eighty years of innovation.
One unforgettable weekend.
Don't miss Fender's biggest Australian activation in decades — experience it live at the Sydney Guitar Show.
Book Now